Social media courses for small business owners

Written by Ryan on Fri Sep 23 2022

  • Social Media

When you have no experience in the world of social media and are tasked with growing accounts - where do you start?

We have searched for 5 of the best courses to give you the tools you need to succeed on social media - even if you have 0 experience.

  1. Meta Prepare to bring your business online

This free course from Meta is perfect for people at the very beginning of their journey into social media for businesses. Through this course you will learn:

  • How to find your audience online

  • How to map customer journeys

  • How to set marketing goals

  • How to create a brand tone

  • How to use social media to understand your audience

This is just one of many courses on offer from meta, allowing you to gain a greater understanding of the platform - straight from the horse's mouth.

Completing the course will a solid foundation to begin growing your social presence. 

2. The Key to Lead Generation on Twitter

The second free course on the list comes from Hubspot!

Through this 23-minute lesson, they cover:

  • How listening strategies can help B2B sales teams 

  • What social selling is on Twitter and how it can help you build your bottom line

  • How sales teams can use Twitter lists to keep track of customers, competitors and prospects

  • How to use Twitter to create relationships with B2B prospects and customers

By taking this course you will be able to transform your Twitter profile from a time-sucking resource to a tool to drive sales and increase conversions to your website.

3. Mastering TikTok

Although there is a small cost of £7.50, this course from Skill Share is perfect for anyone new to TikTok. 

With the popularity of the app, it is becoming one of the most useful social media platforms for brands to connect with their audience.

Through this course you will learn:

  • About TikTok’s algorithm

  • How to create and edit a TikTok video

  • How to write engaging captions

  • How to use hashtags

  • How to discover trending content

Although people think of TikToks as “easy” this course will show you how much goes into success on the app - setting you up for success.

4. Social Media Analytics

Quintly has this free course to enrol in, helping anybody involved in social media analytics, no matter their experience.

The course covers:

  • An introduction to social media analytics

  • Understanding the social media landscape

  • The differentiation between social networks for data collection

  • How to find KPIs that fit your goals

Analytics is one of the most important aspects of success on social media, this course from Quintly is vital to getting your head around the topic so you can grow your profiles with the proper information.

5. Graphic Design Basics

Creating graphics to stand out on social media can be a full-time job in itself. Many social media guides will tell you to use Canva for graphics - but knowing the tool to use doesn’t mean you know how to use it properly.

By the end of this course you will learn:

  • The basic elements of design

  • How to think like a designer

  • How to kick off the design process

Each of the modules in the course includes a lesson along with an activity to apply what you’ve learned ensuring what you are learning can be applied to your business. 

Take these courses and after we are sure you will have a greater understanding of how to use social media effectively for your business!

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