6 tips to write a scroll stopping blog

Written by Ellie on Mon Jun 06 2022

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Blogs are an essential part of almost every website now, and a great tool to push you up the ranks on search engines, but if writing isn’t your forte - they can be tough to crack.

With the advancement of AI technology, auto writing software can seem like an appealing option - but the result is robotic and impersonal.

We are very lucky at Glass to be led by Ellie who trained and worked as a journalist for the first stage of her career.

These are her top tips for writing a scroll stopping article!

1. Write the first part, last

Write the title and introduction last, once you’ve got all of your points together. This allows you to summarise in the intro what the article is going to cover and also gives you time to think of a catchy, SEO friendly title.

2. Be conversational but not too colloquial.

No one wants to feel like they are reading a dissertation - so write like you are talking to someone, not AT them.

The flip side of this is being too colloquial, leave the “lols” for your Instagram DMs. Write how you would tell someone - if it doesn’t make sense to you, it definitely won’t to others

3. Check it out

It has been some time since we have been in an English classroom so sites like Grammarly can help ensure your article makes sense.

Grammarly offers a free spell and grammar check on its site. All you have to do is copy and paste and it does all the work! Just make sure you check for Americanisms (color instead of colour).

4. Images

A text heavy article can be extremely off putting to someone just searching for information.

Try to break up your text with images where possible - an image speaks a thousand words and most people learn by seeing.

When using an image in your article make sure it is copyright free. Sites like Unsplash or Pexels offer thousands of images that you can use for free!

5. Check sources

For most industries, there are only so many topics to cover so there is a high chance you will be using information from other articles.


That’s completely fine BUT when you’re taking the information from another article, check their source to ensure that the information is accurate. Also never copy and paste their content, it’s ok to use the same information - just put it in your own words.

Any time you do use information from another source it is always good practice to run your whole article through a plagiarism checker.

6. Reduce, Reuse, Recycle

Coming up with topics to write your articles on can be one of the biggest hurdles in the process.

The great thing with content is it can and should be reused!
If you take part in a talk, interview, podcast, or video you can transcribe the audio and format it for an article.

Next time you sit down to write an article remember these tips and you’ll have your readers coming back for more.

If you don’t have the time to put into article creation get in touch to see how we can help you!

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