5 types of content for engineering companies to smash LinkedIn

Written by Ryan on Wed Jun 08 2022

  • Social media
  • engineering

Getting it right on social media is tough for any business, but when you are a niche B2B engineering company, the difficulty only increases. 

What type of content should you be posting? How do you know what type of content works best for you? How do you want to be perceived?

We are here to help you answer these questions and more with 5 types of content engineering companies should be creating on social media.

1. Employees

Your employees are the biggest asset to any well-oiled company - customers want to see this!

We manage several social media accounts across several different industries and the one type of content that performs well across them all is those that feature employees and show off company culture.

Company culture is a phrase you have probably heard mentioned more frequently over the last few years as it has become more important. The chart above shows a steady increase in searches for the phrase “company culture” since 2014. 

Customers want to know they are working with ethical companies and the top talent wants to work in a healthy culture - social media is a great way to show your company's culture off to these demographics.

2. Building process

We have a client who manufactures PVC decking and one who engineers moulds for aerospace projects - the thing that they have in common is that before partnering with Glass they believed their work was boring and not primed for social media… they couldn’t have been more wrong.

This video is 7 seconds long of a very standard manufacturing process, nothing you haven't seen a million times while walking through your factory, right?

To those of us unfamiliar with the industry it's interesting to see the methods and processes behind the manufacturing. This video gained 10.2 million views, 210K likes, and 1705 comments.

3. Client side 

A big part of social media is storytelling, creating a narrative that your followers can relate to while demonstrating what you can do for them from start to finish. 

When you sit down to create content follow this flow chart 


Establish the client's issue/ what they need from you, commenting on any potential issues or points of interest in the job at hand.


After establishing what you want to do it’s time to solve the problem! Show what you are doing to fix the problem and the process from start to finish. During this stage, you can comment on any technical methods you are using.


Once you have finished the solution it's the perfect time to show off your finished products while summarising what the customer wanted, and what you did to fulfil their request. 

4. Industry specific

Although a lot of content ideas can be shared between companies and even industries, it is always a good idea to get as specific as possible. 

All of your content will focus on engineering to an extent, but take it a step further and dive into the industry your products are in. 

For example, we completed a short case study on Tesla explaining the type of content we would post if we were in charge of their social media for a day.

One of the content ideas that we suggested was a road trip series. Although a large majority of their work is located in the factory building products, we believe giving a purpose to the finished product allows clients to picture the use of the product.

5. Industry news

For many engineering companies, B2B clients are the lifeblood of their business so make sure you are doing everything you can to instil confidence in your company and solidify your place in the industry.

By reposting and commenting on new regulations or current topics in your industry, you let clients see that you are at the forefront of your niche, keeping up with the latest trends and goings on.

Engineering businesses working primarily in the B2B industry have a tough time when it comes to social media, but it doesn’t have to be like that!

If you want to grow your business through organic social media, book a free consultation with Sam today.

Continue Reading