5 reasons to outsource your social media
Written by Ryan on Thu Aug 04 2022
- Social media
Today’s digital landscape requires businesses to be increasingly agile, in order to stay ahead of the curve.
Social media has become a key component of online marketing strategies for businesses from all industries, as it provides an opportunity to connect with your target audience in an intimate, personal space.
To remain competitive, many small businesses outsource their social media activities to more experienced professionals who can manage their accounts efficiently and help them achieve their goals faster.
Here are 5 reasons why you should consider outsourcing your social media management instead of doing it all yourself:
1. Free up your time
A business owner’s most valuable asset is their time.
A good social media manager can write effective posts, create engaging content, schedule posts for maximum impact, respond to comments and questions quickly, and analyse your data to inform future decisions.
If you outsource your social media management, you can spend your time on what you love doing most – building your business!
The last thing you want is to be wasting time on something you aren’t an expert on and stopping you from overseeing other areas.
2. Expert opinion
Engineers are experts at engineering, builders are experts at building, and social media managers are experts in social media.
You wouldn’t ask a doctor to build you a website.
It is ok to admit when you aren’t all-knowing about a certain topic but finding the right people to help is key.
When you partner with an experienced social media team you gain the insight and skills of experts to help take the worry of followers and engagement rates off your mind.
People have a million different opinions on how to grow on social media but really it all comes down to consistency.
Consistency in your schedule, consistency in the standard of your content, and consistency in your tone of voice.
If the quality of your content goes up and down, or your schedule is all over the place it reflects poorly on your brand. Followers see your social profile as a reflection of your business so you need to make sure you are presenting yourself in the best light at all times.
The average social media manager's salary in the UK is £33,426 - this is a massive portion of a company's budget, especially for a small business.
Outsourcing your social media is often a cheaper option without having to sacrifice quality.
Our packages start from just £250 per month with guaranteed growth.
By reducing the amount you are spending on social media management as a whole you free up money to be spent on social media ads and other business resources.
5. Fresh perspective
Sometimes a fresh pair of eyes can help unlock a new way of thinking about your brand.
Social media managers have the pleasure of working across several different industries at one time - meaning we have seen it all and can bring new ideas to your strategy.
If you want to grow your business, you need to be smart about how you allocate your resources.
Book a consultation today if you want to learn more about outsourcing your social media management.