How to make your LinkedIn business profile stand out
Written by Ryan on Mon Jan 24 2022
- Social media
With 55 million businesses already on LinkedIn, it’s no surprise that many B2B companies struggle to stand out on the platform when they’re putting no time or effort into what they’re posting.
It’s why we believe creating a strong profile image, and posting strategy, is a must in 2022 to help you succeed.
So how do you get started on that? Here are our three top tips!
Sort your profile out
If you let the small things slip through the cracks like the quality of your LinkedIn profile photo, how can a client trust you won’t do the same with them?
Image is everything and when someone clicks on your LinkedIn profile it's the first impression they will have of your company, so spend some time to ensure it’s a positive one.
Your picture should be a high-quality file of your logo, and your header should give an insight into your company - for example, work highlights.
LinkedIn profile pictures should be a 300 x 300 pixel, 1x1 ratio (square), png file.
The LinkedIn banner should be 1536 x 768 pixels.
Take a look at our LinkedIn profile as an example. Our profile picture shows our logo clearly, and it’s correctly sized too. Our banner ties in with our branding - clean, minimalist, and bold. Our banner showcases our tagline and gives an insight into the platforms we work on.
Next up, you need to make sure every detail on your page is completed.
This means checking the location of your business, how people can contact you, and a description of what you do.
This will also let LinkedIn categorise your profile and know who to show your content to.
As with every other social media platform, you grow your brand and following through the content that you publish.
So, please, put some effort into it!
Asking questions, highlighting services, and showcasing your team are just a few examples of the type of content that works really well on LinkedIn.
Ensure you keep publishing valuable content and being authentic to your company's values and you’ll succeed.
LinkedIn also throws something else into the mix that other social media platforms don’t directly allow for - the posting of your own articles.
They are blog posts for the social age allowing you to dive into a topic further than a simple post accompanied by a video, image, or graph.
This type of long-form content will allow you to demonstrate your authority and knowledge within your industry opening to a wider audience and conversation.
What’s also important to note with LinkedIn and the content you post, is that it can help with your SEO ranking. LinkedIn’s domain authority score is 98/100 - meaning when people search for a topic on Google that you have written about, your article has a good chance of being at the top.
A company profile, and posting on it, is a must - but wouldn’t you trust a person over a brand more?
This isn’t for everyone but developing a personal brand on LinkedIn will benefit your company.
People connect with people so having a face rather than a logo will get people to lower their guard.
If you share or publish content to your personal account all bases are covered.
This is George Rawlings the Co-founder & CEO of the dating app “Thursday”. If you have been on LinkedIn over the last year we're sure you will have heard of them with multiple marketing posts going viral. Most recently the app has recreated the Christmas movie “The Holiday” and has documented the whole journey on the companies profile and George’s per
As you can see, the 2 posts above are on the same topic - one posted from the company account and one from George’s personal account. The post published from the personal account exceeded the brand by over 600 likes!
As George is a person and not a brand his posts feel more sincere - it doesn’t feel like he is promoting his product, just sharing his life and that’s what social media is all about.
So time to get started! By following these tips, you’ll be well on your way to making your LinkedIn profile stand out from the crowd.
If you have any questions about growing your LinkedIn profile, get in touch and we’d be happy to help.