Social Media Strategy
Allow us to get under the skin of your brand, and your social media objectives - so we can create a strategy that will tell you exactly what to do with your channels. We can either create a one-off strategy piece for you to use, or combine it with one of our packages and carry out the work ourselves.
Competitor Analysis
The best way to know how to position yourself is to see what others in your industry are doing. Before we get started on your social media strategy, our team will look at your competitor's social media channels, and website, to see what is and isn't working. From this, we will be able to create a strategy that sets you apart from those who may offer a similar product or service.
This isn't a one-time thing only! Throughout your partnership with Glass, our team will consistently assess your competitors to give you the best chance of standing out from the crowd. This will not only benefit your social media output but could help shape your larger marketing plan.
Brand Voice
Do you know how you want to sound on social media? As part of our strategy, we'll dive into how you want to come across and use this to shape our tone of voice, and language, when posting online. Alongside the competitor analysis, we'll work alongside your team to assess how best to position yourself that will fully represent your company.
Once that is nailed down, we'll use that information to shape our strategy and posting.