SEO & PPC
Search Engine Optimisation (SEO) is the art and science of persuading search engines such as Google, to recommend your content to their users as the best solution to their problem.
We start every project with an audit of your site. We check it over for any technical issues, immediate content optimisations, backlink profile, site structure and more, which allows us to gauge the level of work required and where our initial priorities should be.
Once we know where we’re starting, we split out tasks month by month from three core sections. On page, off page and technical SEO.
On Page SEO
This is exactly what it says on the tin. These tasks are all of the things that are directly related to the physical website; what you see on it and your experience with it.
Things such as keyword research, content optimisations and UX improvements. We regularly work on these to ensure top performance!
Off Page SEO
Off page tasks are basically the opposite of on page ones. They’re all of the things that aren’t directly on the website itself, but hugely impact SEO and are important to consider in the overall strategy.
We work on your backlink profile - auditing it and sourcing new links, analysing competitors and updating external profiles such as Google My Business.
This is all of the technical things such as broken pages & links, missing data, site speed & core web vitals.
Technical issues negatively impact the user experience and can be picked up by crawlers, so are important to monitor and fix. That's why we carry out weekly crawls so we're always on top of any issues that crop up.
Google ads can often go hand in hand with organic SEO, as you pay for appearances in those very top positions where you may not yet be ranking organically.
We work with you to craft paid campaigns with the best keywords and compelling copy that drives traffic to conversion.