You started on Wix, Squarespace or GoDaddy because it was quick, affordable and did the job when you needed a fast launch. Good move. But as your audience grows and your brand matures, that starter site can feel a bit tight around the edges. What once helped you get off the ground may now be slowing your climb.
Below are five friendly clues it might be time to swap the template for a site built around your goals, your story and the future you’re chasing. Let’s jump in.
1. You’re Hesitant to Share Your Site
If you catch yourself saying “Ignore the website for now” or sending people to your Instagram instead, your site is holding you back. A modern business card should feel share‑worthy, clean design, clear message, quick ways to get in touch. When you’d rather hide the link than hit “send”, that’s your cue it’s time to upgrade.
2. Your Name Isn’t Showing Up on Google
Launch‑day SEO tools on most builders are fine for a hobby. But if your own brand name sits on page three, or worse, nowhere at all, something’s off. A professionally built site structures pages, images and metadata so search engines can actually understand and rank them. Visibility means credibility, and credibility means enquiries.
3. The Brand Has Evolved, the Website Hasn’t
New logo, sharper copy, fresh photography… yet the homepage still shows version 1.0. That mismatch confuses visitors and chips away at trust. A bespoke site keeps visuals, tone and messaging in lockstep with where your business is now, not where it was at launch.
4. The Platform Says “No” More Than “Yes”
Need a bookings calendar? A gated resource? Faster load times? DIY platforms often hit their ceiling just when you’re ready to grow. Work‑arounds eat time, third‑party plugins slow things down, and you end up managing tech instead of running the business. A custom build flexes with your plans rather than fighting them.
5. Traffic Arrives… then Bounces
Plenty of visitors but no contact‑form pings? That’s a conversion gap. DIY templates rarely guide users from curiosity to action. Smart design places trust signals, calls‑to‑action and clear journeys exactly where they matter. When the site works, it sells, quietly, consistently, even while you sleep.
DIY vs Professional
| DIY Builder | Proper Glass Build | |
| Design | Shared templates | Built round your brand |
| Speed | Can drag | Optimised & fast |
| SEO foundations | Basic | Structured, ready to rank |
| Flexibility | Limited | Scales with you |
| Time cost | Your evenings | Our day job |
| Support | Forums | Real humans |
How Glass Makes the Switch Easy
- Packages that fit – pick a level, pay monthly, no surprise add‑ons.
- Zero faff – we handle copy, design, build and launch.
- Bold visuals – sites that look confident, not cookie‑cutter.
- Built‑in SEO – structure and speed baked in from day one.
- Room to grow – add pages, bookings, shop‑functions whenever you’re ready.
If any of those five signs hit home, your website is nudging you forward. Let’s build something that feels like you, works like a charm and gives people a reason to click “Enquire”.
Ready to Level Up?
Check our website packages or just say hello, we’ll take it from there.
